The History of a Brand

The story began in 1961, when Walter A. Nufer founded the company NEOSTYLE. He immediately implemented his concept of developing eyewear frames, which were not merely functional but also met up-coming trends. Thus originated an avant-garde eyewear style. Details became of major importance. The features become harmoniously emphasized and the personality of the wearer put at the forefront of all designs.

Following the sudden death of the founder in 2001 his daughter, Sandra Nufer has upheld the concept upon which the business was founded, namely the realization of ‘Personality Eyewear’. Sandra is supported in this role by her partner, Andreas Dünnbier, who manages an enthusiastic young team designing frames for the modern market and guided by the principals proven so successfully since inception.

NEOSTYLE’s head office is located in Leonberg / Germany, in the centre of the renowned Stuttgart-Pforzheim industrial area, home to a multitude of world class suppliers who support the jewellery, watch and eyewear industries. This geographical location helps us uphold the high quality for which NEOSTYLE is renowned.

NEOSTYLE Eyewear is distributed worldwide through specialized optical retail shops and optometric practices. These outlets are supported through local sales representatives or distributors focusing their sales activity and support on NEOSTYLE products. Our manufacturing process is controlled by the head office and supported by hundreds of qualified and experienced staff who adhere to NEOSTYLE’s focus on quality.

NEOSTYLE Eyewear stands for creative design, quality materials and the best workmanship resulting in outstanding design and comfort. Konstantin Livas, the chief designer, has been designing for NEOSTYLE since the 1970’s and continues to focus on personality enhancing designs without compromising quality or comfort.

The NEOSTYLE Collections are:

3D printed frames: PE

PRESTIGE Collections: DYNASTY, DYNASTY 18 kt Gold, KL 18 kt Gold, ZODIAC

CLASSIC Collection: OFFICE

TREND Collections: ICAN, SPYDER

MOZART – „Music in Eyewear“

NEOCLICK – „click & change“

TARGET – Frames with side protection